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Two insurance product in Asia-Pacific are quietly booming

Two insurance product in Asia-Pacific are quietly booming

Aug 27, 2025

Asia-Pacific’s pet insurance market was worth US$928M in 2023, the market is projected to rise to US$1.8B by 2028. Asia-Pacific’s pet-insurance market is racing ahead with a 15% CAGR.

Asia-Pacific’s travel insurance market was worth US$6.8B in 2023. Grand View Research forecasts it will reach US$20B by 2030. Asia Pacific continues to be the fastest‑growing region, with a 17% CAGR.

Who’s Buying Pet Insurance
& Why?

  • Young urban pet parents: Urban pet ownership in Southeast Asia jumped 47 % between 2020–2024.

  • Liability & wellness seekers: Insurers bundle tele‑vet services and wellness plans including tele‑medicine convert 2.2 times better than accident‑only policies

  • Mobile‑first adopters: Over 56 % of APAC pet‑insurance sales now happen on mobile platforms. Retail and pet‑store embedded plans are the fastest‑growing channel.

Travel - Why Such an Optimistic
Outlook?

  • Adventure‑hungry youth: Klook’s 2024 survey found 48% of under‑35s are drawn to high‑risk trips and 46% travel at least quarterly. They seek coverage for extreme sports, remote locations and last‑minute plans.

  • Increasing international connectivity: Singapore’s travel-insurance market is set to soar from US$143M in 2023 to US$646M by 2030. With 68M passengers passing through Changi in 2024 and the upcoming Terminal 5 likely to add capacity for another 50M travellers.


Asia-Pacific are insuring everything from paws to passports.

What will you never leave unprotected in the next 5 years?

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