360F and BhFS announce global co-operation." />


360F and BhFS announce global co-operation.

360F and BhFS announce global co-operation to deliver behavioural science-based advisory solutions.

360F, the brains and provider of predictive client insights for wealth advisory, and BhFS Behavioural Finance Solutions GmbH (BhFS), a spin-off company of the Universities of St. Gallen and Zurich that has since contributed practical and innovative solutions to the financial services industry in Europe, are proud to announce a global co-operation. The co-operation will combine both companies’ expertise, technologies and networks to deliver scientifically founded advisory solutions globally.

Together 360F and BhFS will implement, for commercial usage, advisory solutions based on the economic utility methodology to map customer preferences to investment and protection products. Both companies will also co-operate in scientific research to address the quality and efficiency of wealth advisory.

“The partnership with 360F represents an important step to achieving our vision to scientifically structure the advisory process at financial institutions”, said BhFS Founding Partner Enrico De Giorgi. “We believe that 360F is the ideal partner in Asia to build innovative solutions for wealth management, which will be extremely beneficial to Asian clients”.

“We are very delighted to form the global partnership with BhFS,” 360F CEO Michael Gerber noted. “The need for advice will be more rigorous in Asia than in other parts of the world. By combining 360F’s extensive market knowledge and decades of consulting & industry experience as well as BhFS’ scientific methodologies that cross-breed Finance, Economics, Mathematics and Psychology, we are confident that the co-operation will mark a turning point for wealth advisory in Asia.”

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